How To Analyze A Heatmap On Your Website?

Heatmaps are a quick and easy way to identify customer engagement. They illustrate how customers interact with your website by showing the most clicked areas.

You need to know how your website is performing for any business website. Heatmaps are a great way of determining how your visitors are using your website – where they often click, how far they scroll through your page, what they focus on or what they ignore.

This post will help you understand more about heatmaps. You will get to know how they are created and how to use them effectively. Moreover, we will tip you on how to use these heatmaps to improve and grow your site's performance.

How To Analyze A Heatmap

Using Heatmaps To Analyze User Behavior

Technology has made it easy for marketers to measure the performance of their marketing campaigns. However, insights like views and clicks might not offer marketers the detailed information they need to comprehend how users interact with the page.

Luckily, with heatmaps, you can understand in detail the sections users engage with most. This information can help you optimize your website to boost its performance.

Let's get a clear and concise definition of what heatmaps are and how to use them.

What They Are

A heatmap (or heat map) refers to a graphical representation of data values with varying colors. When using heatmaps, complex data can be easily understood just by looking at the graphical information.

Website heatmaps provide you with information regarding your site's hot and cold elements. In other words, you can easily point out popular and non-popular areas of a webpage. Popular zones indicate areas that your users engage with most. Conversely, non-popular areas are zones your visitors rarely visit or they avoid visiting.

How To Use Heatmaps

The way you use heatmaps will vary depending on the type of heatmaps you use. The following is a brief overview of the types of heatmaps and how they can better help you understand your audience.

Types of Heatmaps

The following are the main types of heatmaps:

Scroll maps

Click maps

Hover maps


Scroll maps

Just as the name suggests, these are heatmaps indicating the percentage of users scrolling through your page. The hotter part tells you that many visitors engage with content in that section. With this information, you can take advantage of the hot zone and place CTAs or other valuable information you wish to share.

Click maps

On the other hand, click heatmaps depict areas your visitors often click. Hotter sections are the areas where your visitors click the most. Insights gained here can tell you where your audience clicks on the CTAs you offer them. You can also learn whether users are distracted by specific elements on your page.

Hover maps

Hover maps will tell you where users hover their cursor as they engage with content on your page. Areas, where your users hang mostly are the hot zones. This data can help you effectively position vital elements where users will be more attentive to using them. You can also determine if there are any distractions you should get rid of.

Besides knowing how to use different types of heatmaps, you should also consider using an application. A reliable software will help you determine what needs improving or optimizing on your site. For instance, by identifying non-popular areas on your site, you can use optimization tools to improve the content to increase engagement.

One of the challenges businesses face when deciding which software to use is that they have many options to choose from. So, this makes it difficult to know exactly the best software to select. Well, we've got your back. We've evaluated the top platforms online, and here's a description of one of the best software you can depend on to analyze how your visitors engage with your page.


UserTracker is a behavioral software that provides you with all the information you need about how your audience is engaging with your site. With this tool, you can easily analyze their behavior to ensure you reduce churn, enhance customer experience, and boost customer retention. The behavior analytics provided here offer instant responses. You don't have to know anything about SQL to determine why your visitors behave the way they do.


UserTracker software also allows you to make smart decisions about your website's offers. The way your audience engages with information about your product/service can help you determine what needs changing or improving. UserTracker is free for 10 users. Its unbelievable value of just $14.99 should motivate you to sign up for their services.


Heatmaps provide you with data that will help you know how your users engage with your website. Knowing the popular and non-popular areas can tip you on areas that need improving for better engagement. The right software will make the process easier for you. You can use the recommendations provided to optimize your website in the best way possible.

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